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Place cereal mix in the bowl of your stand mixer and pour boiling water over it. Stir to mix and let stand until mixture cools to around 100°, stirring occasionally. Once mixture has cooled, add yeast and stir to mix. Don’t add yeast until the mixture has cooled or you will kill the yeast.
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While the mixture is cooling, combine both types of flour and the salt in a bowl and use a whisk to mix.
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Combine honey and butter in microwave safe measuring cup and microwave to just melt the butter. Ensure this mixture is not over 100º and stir this into the hot cereal mix.
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Using the dough hook on your stand mixer at low speed, start adding the flour mixture 1/2 cup at a time. Using the mixer, knead dough for 3-4 minutes then add the sunflower seeds and knead just long enough to incorporate the seeds into the dough.
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Transfer dough to floured work surface and knead by hand until seeds are evenly dispersed and dough forms a smooth, taut ball. Place dough into greased container double the size of the dough ball. Cover with plastic wrap and allow to rise until doubled (45 to 60 minutes).
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Preheat oven to 375°. Coat two 9×5 loaf pans with shortening or nonstick cooking spray.
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Transfer dough to lightly floured work surface and divide into two loafs.
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Roll the loafs in the oats to coat (you may need to lightly wet the loaf to ensure the oats stick) and place into loaf pan. Cover pans loosely with plastic wrap and allow dough to rise.
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When dough peaks over the top of the pan 1 to 2 inches, bake on middle rack for 35 to 40 minutes. Remove from pans and allow to cool on wire rack for 2 to 3 hours before cutting.
